Earlier on when myfancyshop was planeed, we decided to include a tracking function to it. We considered this important because we are able to know which particular web page is working and which is not. And also knowing the traffic amount that's coming in.
The service we use is http://www.statcounter.com/. There is a paid version and a free version. The free version is limited but it's fine for our situation. However even with the free version there are lot's of details you can get from the report. This report is accessible online at any time. Frankly we are very satisfy with the service and tools available.
When we first started in promoting our site, traffic is few and far in between but now we can see that there is now a consistent traffic everyday. What's more, the traffic are coming in from search engines like google, yahoo, MSN search and forums. Well we won't know all these if we didn't implement any tracking and was made easy by statcounter. We would not hesistate in recommending this.
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